Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
At SR WEB NET, content development is more than simply “inserting text.” We employ a process that involves research, competitive analysis, understanding your business, and learning your sales goals. The more we know, the better results we’ll deliver.
First and foremost, our copywriters are masters at search engine optimization (SEO), using relevant keywords and keyword phrases in a purposeful manner, achieving two objectives:
- Create text in such a manner that the relevant terms searchers might use in a search engine such as Google, Yahoo, and MSN to find your products and services are used on the page to ensure the page meets the minimum requirements of the various search engines.
- The second and more important objective is to write in a natural manner that is comfortable for visitors to your website. Study after study illustrates that visitors do not “read” your content – they scan it, specifically the bullets to determine if their search and selection of your website led them to the content, products, and services they were seeking.